Trips to Sweden now available on doctor's orders
Sep 30, 2025
Fancy a weekend in Sweden on prescription? The Scandinavian nation has become the first country to launch a medical referral program where GPs can recommend trips for forest bathing, cold water swimming and sauna sessions as complementary health treatments. Olivia Palamountain reports
Visit Sweden has launched a cheeky destination marketing initiative allowing patients worldwide to request medical referrals from GPs for trips to Sweden.
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